Senior Content Designer & Strategist

Bringing 8+ years of experience designing clear product experiences that help people move through complexity with ease

I’ve led work across UX research, UX writing, content strategy, feature naming, and information architecture; partnering closely with product designers, PMs, and engineers to resolve ambiguity and design for scale.

My work centers on building content systems that hold up as products grow. I thrive in environments where content is treated as a design discipline, not an afterthought.

A woman with dark, wavy hair smiles at the camera, sitting at a table in a dimly lit restaurant or cafe, wearing a black floral dress with white and beige flowers.

Selected work

  • Scenic landscape of a lake surrounded by mountains and rolling hills with grassy fields in the foreground, under a cloudy sky.

    Information architecture and feature naming

    Title: Scaling trust in Jira Cloud-to-Cloud
    Subtitle: Designing soft limits for enterprise data migrations
    Key skills: Content design, information architecture | Atlassian

    Make It
  • Scenic mountain landscape with snow-capped peaks and a modern building on a grassy hillside.

    Scaling Trust: Building Soft Limits for Jira Cloud-to-Cloud Migrations

    Driving product clarity, reducing migration failure, and creating scalable documentation systems for Atlassian Cloud

    Make It
  • A modern wooden building with large glass windows set against a mountainous landscape with dry grass and sparse trees.

    Microcopy: cloud-to-cloud

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

    Make It
  • A modern wooden house situated on a grassy hillside overlooking a lake with mountains in the background during sunset.

    Adobe

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

    Make It

These are the skills I’ve led with

Integrity & Scale Designing for Stress Cases · Privacy-First Messaging · Maintaining Quality to Scale Research & Testing Terminology Testing · User Behavior Research · Customer Support Ticket Analysis · Content Strategy Systems & Strategy End-to-End Journey Mapping · Information Architecture · AI & Intelligent Content Systems

Experience

Independent Content Strategist & Mentor | 2024 – Present

Deep-diving into W3Cx Web Accessibility (a11y), Indian Sign Language, and AI-driven content design. Designing UX projects for NGOs and schools, alongside mentoring early-career designers.

Senior Content Designer | Atlassian | 2022 – 2023

Led content strategy, IA, and naming for cloud migration experiences. Owned E2E responsility of content design to resolve product ambiguity and define taxonomies.

Senior Content Experience Strategist | Adobe | 2016 – 2022

Directed end-to-end content design for three high-value products. Collaborated with Marketing, SEO, and Legal teams to present content viewpoints and improve onboarding.

Content and Social Media Manager | SWAAS LLP | 2013 – 2014 Created over 600 articles on fashion, technology, and healthcare. Managed community engagement through interactive online contests and regular social posts.

How I think about content design

I think of content design as a way to solve for cognitive load. It’s about more than the words on a screen; it’s about questioning the interface and testing the logic.

Outside of work, I enjoy gardening and caring for indoor plants, a small daily practice that brings balance and calm to the otherwise digital world.

While LLMs can generate copy quickly, but they don’t account for hesitation, trust, or how guidance should unfold across a journey. That responsibility still sits with content designers—especially in moments of uncertainty, failure, and risk.

I focus on how products earn user confidence: onboarding that educates without overwhelming, error states that reduce stress, and clarity in permissions and integrity messaging that prevents long-term trust erosion. These decisions are often invisible, but foundational.

Things i’m into lately

  • Person sitting at a desk using a laptop and holding a pen with both hands, wearing a brown sweater.

    Mentoring students

    I help students and budding designers to move past assumptions by sharpening judgment through critique and dialogue.

  • A wooden plate featuring various appetizers including stuffed olives, cheese, tomato and pepper salad, crackers, and garlic bread arranged on a coffee table in a cozy living room.

    Curating charcuterie boards

    I treat food boards as a spatial problem. I focus on logical pairings and placement to make the experience intuitive for guests.

  • A paper with three hand gesture illustrations labeled 'Namaste,' 'Thank You,' and 'Goodbye,' on a wooden surface surrounded by orange maple leaves.

    Learning Indian Sign Language

    This is my way to explore communication beyond words. It’s taught me to pay closer attention to intent, context, and understanding.

  • A gym scene showing a pair of white athletic shoes, black leggings, two white dumbbells, wireless earbuds, a water bottle, a gym towel, and a smartphone displaying workout statistics on the floor near gym equipment.

    Quiet Discipline

    I’ve been loving working out and running for a while now. They bring me calm, direction, and energy—and when I’m moving, I feel completely focused.

  • Organizer drawer filled with pottery bowls, tools, seed packets, jars with cork lids, and small accessories for gardening or craft activities.

    Organizing physical spaces

    I reorganize my home by thinking in systems - what’s used most, what should be easiest to reach, and how everything fits together. I take the guesswork away, making each space feel more intentional.

A small moment of calm

A short rain moment if you feel like taking a quiet pause.

Take a slow breath.

Let’s connect

Whether it’s refactoring a complex content system or reorganizing a chaotic pantry, I’m at my best when I’m bringing order to complexity. I hope this gives you a feel for my work and how I think, and if anything resonates, I’d love to connect.